While the ads are created to encourage consumers to buy products that are new and
different, most consumers, according to the focus groups and the advertising gurus,
will be more inclined to purchase products if the ads feature persons belonging to
the same old background.
I have given a lot of thought to solving this conundrum and my solution follows.
(I would request all advertisers utilizing my idea to reimburse my creative efforts
with a percentage of the profits). In place of the minority / majority model in
the ad, insert a mirrored surface.
Any person, walking past and glancing at the ad, will see their own reflection and
will be immediately drawn to the advertised product as they can fully relate to and
identify with the model in the ad. There will be an immediate rush to go out and
purchase the product and the advertisers will see a marked increase in their profits.
The only drawback to my ideal form of advertising is that since the advertisers cannot
know at any given time who might walk past their ads, those companies that only sell
products to a certain segment of the population would not be able to utilize my advertising
idea. For, I am sure advertisers would not want kids rushing out to buy Geritol,
nor for that matter would they want very elderly persons, moving as fast as their
walkers allowed them, to head out and buy Jets skis.
In closing, I will add a caveat, “Caveat Emptor” and attention advertisers - use
my idea wisely and widely and keep sending me the percentage payments.